What Is Content Repurposing?

Content repurposing means reusing a piece of content (like a blog post, tweet, or YouTube video) in different formats across platforms — without starting from scratch.

  • Save time by adapting what you’ve already made
  • Expand your reach across multiple channels
  • Stay visually consistent while tailoring the message

Step 1: Start with a Core Piece of Content

Choose a high-performing or valuable piece of content. This can be:

  • A blog post
  • A long LinkedIn post
  • A tweet thread
  • A YouTube video or podcast

Use that as the source material to create variations for other platforms.


Step 2: Use AI to Extract Key Points

Instantly generate:

  • A short, scroll-stopping tagline
  • A headline-style title
  • A support paragraph for context
  • A call to action (CTA) that drives clicks

Step 3: Adapt to Every Format

Choose your output formats — like stories, square posts, thumbnails, and banners. Bulktopus adapts your content layout, text size, and spacing to fit each one.

You can also add custom sizes and download them all at once.


Step 4: Customize Per Platform

Each format can be fine-tuned for:

  • Different CTA wording
  • Specific branding or offers
  • Visual emphasis based on platform behavior (e.g. bolder text for TikTok, longer for LinkedIn)

Step 5: Export and Go Live

Click "Export Images" to download every size. Each file is named and ready for upload to platforms or schedulers.


Conclusion

Repurposing your content doesn’t have to be complicated. With Bulktopus, it’s a system — not a chore. One idea becomes dozens of perfectly tailored visuals, in minutes.

Open Bulktopus and repurpose smarter today.


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Frequently Asked Questions

What is Bulktopus?

Bulktopus is a content creation tool that lets you generate all your social media and ad formats at once.

What formats does Bulktopus support?

Bulktopus supports a wide range of social media and ad formats. You can generate visuals for:

  • Social formats: Square (1200x1200), Portrait (1080x1350), Story/Reel (1080x1920), Landscape (1600x900), Facebook Post, Pinterest Pin, YouTube Thumbnail
  • Ad formats: Ad Square, Medium Rectangle, Leaderboard, Skyscraper, Half Page, Mobile Banner, Facebook/LinkedIn/Twitter Ads
  • Link previews: Open Graph (1200x630) for rich link sharing
Select as many as you need, and Bulktopus will instantly adapt your design to each format — all in one click.

Do I need design experience?

Nope! Bulktopus was made for non-designers. If you can upload your content and pick your platforms, we’ll handle the formatting for you.

Can I edit individual formats?

Yes! Each visual is auto-adapted, but you can fine-tune them manually if you'd like to make per-platform changes.

How fast is it?

Users can generate all their formats in under 5 minutes. Bulktopus is built for speed.

Can I use Bulktopus for client work?

Absolutely. Many agencies and freelancers can Bulktopus to deliver client-ready content across all channels in a fraction of the time.

Is there a free version?

Yes — Bulktopus is completely free to use. No sign-up or credit card required.